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Zniva, Robert
13  Ergebnisse:
Personensuche X
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1

Leadership in a Digitalized Stationary Food Retail Environm..:

, In: Marketingtechnologien,
Wiedemann, Katja ; Zniva, Robert ; Lienbacher, Eva. - p. 129-139 , 2023
Link: https://doi.org/10.1007/..
 
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2

Be constantly different! How to manage influencer authentic..:

Zniva, Robert ; Weitzl, Wolfgang J. ; Lindmoser, Christina
Electronic Commerce Research.  23 (2023)  3 - p. 1485-1514 , 2023
Link: https://doi.org/10.1007/..
 
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3

Analyzing Customer Behavior In-Store: A Review of Available..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Saßnick, Olaf ; Zniva, Robert ; Schlager, Christina... - p. 243-252 , 2023
Link: https://doi.org/10.1007/..
 
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4

How Technology Helps Farmers to Cater to Consumers – Channe..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Muggenhuber, Johanna ; Doppler, Tanja ; Cerha, Cordula. - p. 120-128 , 2023
Link: https://doi.org/10.1007/..
 
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5

Robotics in brick-and-mortar retail; Robotik im stationären..:

Kranzer, Simon ; Portenschlager, Lukas ; Horn, Matthäus...
e & i Elektrotechnik und Informationstechnik.  140 (2023)  6 - p. 530-535 , 2023
Link: https://doi.org/10.1007/..
 
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6

An Apology Is More Than Just Saying "Sorry": Framing Effect..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Weitzl, Wolfgang J. ; Zniva, Robert ; Petz, Gerald. - p. 3-4 , 2022
Link: https://doi.org/10.1007/..
 
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7

Influencer Authenticity – Conceptualization, Nature and Nom..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Lindmoser, Christina ; Weitzl, Wolfgang J. ; Zniva, Robert - p. 140-148 , 2022
Link: https://doi.org/10.1007/..
 
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8

Types of Electronic Word-of-Mouth and Their Impact on Consu..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Zniva, Robert ; Weitzl, Wolfgang J. ; Müller, Julian M.. - p. 62-69 , 2020
Link: https://doi.org/10.1007/..
 
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9

Ältere Konsumenten in Handel und Marketing 

Empirische Überprüfung der Bedeutung von Convenience  SpringerLink, Bücher
Zniva, Robert , 2016
Link: https://doi.org/10.1007/..
 
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10

It's not how old you are but how you are old: A review on a..:

Zniva, Robert ; Weitzl, Wolfgang
Management Review Quarterly.  66 (2016)  4 - p. 267-297 , 2016
Link: https://doi.org/10.1007/..
 
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11

The in-store antecedents and consequences of perceived shop..:

, In: European retail research
Weitzl, Wolfgang ; Zniva, Robert. (2010)  1 - p. 121-148
Exemplar:  Zentrale:Magazin Zs ff 3948
 
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12

Zur gesellschaftlichen Verantwortung von Coca-Cola 

, In: Fallstudien zum NPO-Management / Renate Buber; Michael Meyer (Hrsg.)
la Fundación Colombia para la Educatión y la Oportunidad 
Buber, Renate ; Zniva, Robert. (2009)  - p. 332-356
Exemplare: Zentrale; TB BHV; TB Sozialw.; BB WiWi;
 
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13

It is not how old you are but how you are old: A review on ..:

Zniva, Robert ; Weitzl, Wolfgang
Zniva , R & Weitzl , W 2017 , ' It is not how old you are but how you are old: A review on aging and consumer behavior ' , Management Review Quarterly , vol. 66 , pp. 267 - 297 . https://doi.org/10.1007/s11301-016-0121-z.  , 2017
Link: https://research.wu.ac.a..
 
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