van Heerden, Gené
17  Ergebnisse:
Personensuche X
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1

Public relations roles empirically verified among public re..:

Van Heerden, Gené ; Rensburg, Ronél
Communicare: Journal for Communication Studies in Africa.  24 (2022)  1 - p. 69-88 , 2022
 
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2

Informing craft producers in South Africa: Improving visibi..:

Makhitha, Khathutshelo Mercy ; Wiese, Melanie ; Van Heerden, Gené
Communicare: Journal for Communication Studies in Africa.  33 (2022)  2 - p. 1-24 , 2022
 
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3

Product, services and technology review blogs: A proposed m..:

Van Heerden, Gené
Communicare: Journal for Communication Studies in Africa.  29 (2022)  2 - p. 69-84 , 2022
 
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4

Customer Engagement on Facebook: A Classification of Brand ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Maree, Tania ; van Heerden, Gené - p. 937-938 , 2019
 
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8

From whence it came: Understanding source effects in consum..:

Steyn, Peter ; Ewing, Michael T. ; van Heerden, Gené..
International Journal of Advertising.  30 (2011)  1 - p. 133-160 , 2011
 
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9

Global text project: new horizons in textbook marketing:

Pitt, Leyland F. ; Nel, Deon ; van Heerden, Gene.
Marketing Intelligence & Planning.  27 (2009)  3 - p. 297-307 , 2009
 
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12

Trustworthiness of product review blogs: a source trustwort..:

Ghazisaeedi, Mehdi ; Steyn, Peter ; van Heerden, Gene
African Journal of Business Management, 1993-8233, 2012, 6:25, s. 7498-7508.  , 2012
 
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13

Do b2b bloggers believe blogs? PR insights on blogger skept..:

van Heerden, Gene ; Salehi-Sangari, Esmail ; Pitt, Leyland F.
Van Heerden, G., Salehi-Sangero, E., & Caruana, A. (2010). Do b2b bloggers believe in blogs? PR insights on blogger scepticism. Asia Pacific Public Relations Journal, 10, 123-132..  , 2010
 
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14

Collaborating and communicating in new media - wiki's, soci..:

van Heerden, Gené
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, 1402-1544.  , 2010
 
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15

Do b2b bloggers believe in blogs? : PR insights on blogger ..:

van Heerden, Gené ; Salehi-Sangari, Esmail ; Pitt, Leyland.
Asia Pacific Public Relations Journal, 1440-4389, 2010, 10, s. 123-132.  , 2010
 
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