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van der Lans, Ralf
47  Ergebnisse:
Personensuche X
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1

DEPART: Decomposing prices using atheoretical regression tr..:

Lu, Huidi ; van der Lans, Ralf ; Helsen, Kristiaan.
International Journal of Research in Marketing.  40 (2023)  4 - p. 781-800 , 2023
Link: https://doi.org/10.1016/..
 
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2

Modeling Eye Movements During Decision Making: A Review:

Wedel, Michel ; Pieters, Rik ; van der Lans, Ralf
Psychometrika.  88 (2022)  2 - p. 697-729 , 2022
Link: https://doi.org/10.1007/..
 
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3

Online Advertising Suppresses Visual Competition during Pla..:

van der Lans, Ralf ; Pieters, Rik ; Wedel, Michel...
Journal of Consumer Research.  48 (2021)  3 - p. 374-393 , 2021
Link: https://doi.org/10.1093/..
 
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4

Modeling Gift Choice: The Effect of Uncertainty on Price Se..:

WANG, SHERRY SHI ; VAN DER LANS, RALF
Journal of Marketing Research.  55 (2018)  4 - p. 524-540 , 2018
Link: https://www.jstor.org/st..
 
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5

Modeling Gift Choice: The Effect of Uncertainty on Price Se..:

Wang, Sherry Shi ; Van Der Lans, Ralf
Journal of Marketing Research.  55 (2018)  4 - p. 524-540 , 2018
Link: https://doi.org/10.1509/..
 
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6

A simultaneous model of multiple-discrete choices of variet..:

van der Lans, Ralf
International Journal of Research in Marketing.  35 (2018)  2 - p. 242-257 , 2018
Link: https://doi.org/10.1016/..
 
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7

Integrating Social Networks into Marketing Decision Models:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,
Chen, Xi ; van der Lans, Ralf ; Trusov, Michael - p. 505-529 , 2017
Link: https://doi.org/10.1007/..
 
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8

Marketing Decision Models: Progress and Perspectives:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,
Wierenga, Berend ; van der Lans, Ralf - p. 1-11 , 2017
Link: https://doi.org/10.1007/..
 
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9

Uncovering the Importance of Relationship Characteristics i..:

CHEN, XI ; VAN DER LANS, RALF ; PHAN, TUAN Q.
Journal of Marketing Research.  54 (2017)  2 - p. 187-201 , 2017
Link: https://www.jstor.org/st..
 
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10

Uncovering the Importance of Relationship Characteristics i..:

Chen, Xi ; Van Der Lans, Ralf ; Phan, Tuan Q.
Journal of Marketing Research.  54 (2017)  2 - p. 187-201 , 2017
Link: https://doi.org/10.1509/..
 
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11

Eye Movements During Search and Choice:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,
van der Lans, Ralf ; Wedel, Michel - p. 331-359 , 2017
Link: https://doi.org/10.1007/..
 
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12

What to stress, to whom and where? A cross-country investig..:

van der Lans, Ralf ; van Everdingen, Yvonne ; Melnyk, Valentyna
International Journal of Research in Marketing.  33 (2016)  4 - p. 924-943 , 2016
Link: https://doi.org/10.1016/..
 
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13

Partner Selection in Brand Alliances: An Empirical Investig..:

van der Lans, Ralf ; Van den Bergh, Bram ; Dieleman, Evelien
Marketing Science.  33 (2014)  4 - p. 551-566 , 2014
Link: http://www.jstor.org/sta..
 
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14

Seeding a Message to Harvest Reach. Predicting and Optimizi..:

van der Lans, Ralf ; van Bruggen, Gerrit ; Eliashberg, Jehoshua.
GfK Marketing Intelligence Review.  4 (2012)  1 - p. 32-41 , 2012
Link: https://doi.org/10.2478/..
 
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15

A Viral Branching Model for Predicting the Spread of Electr..:

van der Lans, Ralf ; van Bruggen, Gerrit ; Eliashberg, Jehoshua.
Marketing Science.  29 (2010)  2 - p. 348-365 , 2010
Link: https://www.jstor.org/st..
 
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