von Laufenberg, Roger Ferdinand Francois Postulating consumers: how marketers conceptualise consumers in the era of big data analytics (thesis data) Von Laufenberg, R.F.F., University of St Andrews, 2021. DOI: https://doi.org/10.17630/af965a99-1c23-4a3d-a49d-f2b54529fcca.
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2021