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1
The luxury strategy
break the rules of marketing to build luxury brands
Exemplar:
Zentrale:E02 a bwl 485/738
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2
Value creation of mergers and acquisitions in the luxury in..
"combined in luxury"
Finanzmanagement ; 59
Exemplare:
Zentrale:E02 a bwl 035.9/748; BB WiWi: 11a bwl 035.9/748a
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4
The brand marketing book
creating, managing, and extending the value of your brand
Exemplar:
Zentrale:E02 a bwl 485/543
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5
The brand marketing book
creating, managing, and extending the value of your brand
EBSCOhost eBook Collection
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6
Managing brand equity
capitalizing on the value of a brand name
Exemplar:
Zentrale:E02 a bwl 485/469
1-6