239  Ergebnisse:
?
 
?
2

Integrated marketing communication 

creative strategy from idea to implementation 
Blakeman, Robyn - Fourth edition . , [2024]
Exemplar:  BB WiWi: 11a bwl 419/550(4)
 
?
3

Advertising and promotion 

an integrated marketing communications perspective 
Belch, George E. ; Belch, Michael A. - Thirteenth edition . , [2024]
Exemplar:  Zentrale:E02 a bwl 430/248(13)
 
?
5

Marketing communications 

fame, influencers and agility 
Fill, Chris ; Turnbull, Sarah - Ninth edition . , 2023
Exemplare:  Zentrale:E02 a bwl 419/598(9); TB Nautik 19/3.2 Fil 6 (2023)
 
?
6

Contemporary advertising and integrated marketing communica..:

Arens, William F. ; Weigold, Michael F. - Sixteenth edition . , [2021]
Exemplare:  Zentrale:E02 a bwl 430/025(16); BB WiWi: 11a bwl 430/025(16)a
 
?
7

Ökonomie der Werbung 

Grundlagen - Wirkungsweise - Geschäftsmodelle  Springer eBook Collection
Nöcker, Ralf - 3. Auflage . , [2021]
 
?
8

Advertising and promotion 

an integrated marketing communications perspective 
Belch, George E. ; Belch, Michael A. - 12e, international student edition . , [2021]
Exemplar:  Zentrale:E02 a bwl 430/248(12)
 
?
9

Das Drehbuch zum Drehbuch 

Storytelling, Konzeption und Produktion für Werbefilme, Tr...  Springer eBook Collection
Heiser, Albert ; Heiser, Maximilian ; Hallifax, Kelvyn. - 3. Auflage . , [2020]
 
?
10

Competitive advertising 

conceptualizations, theoretical analyses, and empirical exp... 
Exemplar:  Zentrale:E02 a bwl 430/645
 
?
11

Modern advertising and the market for audience attention 

the US advertising industry's Turn-of-the-Twentieth-Century...  Routledge explorations in economic history
Sherman, Zoe , 2020
Exemplar:  Zentrale:E02 a bwl 430/059
 
?
12

The business of words 

wordsmiths, linguists, and other language workers 
Thurlow, Crispin - First published . , 2020
Exemplar:  BB WiWi: 11a bwl 419/887
 
?
13

Ökonomie der Werbung 

Grundlagen - Wirkungsweise - Geschäftsmodelle  SpringerLink, Bücher
Nöcker, Ralf - 2. Aufl. 2018 . , 2018
 
?
14

Advertising and promotion 

an integrated marketing communications perspective 
Belch, George E. ; Belch, Michael A. - 11e . , [2018]
Exemplar:  BB WiWi: 11a bwl 430/248(11)
 
?
15

Advertising and promotional culture 

case histories 
Exemplare:  Zentrale:E02 a bwl 430/991; BB WiWi: 11a bwl 430/991a
 
1-15