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1
Advertising and promotion
an integrated marketing communications perspective
Exemplar:
Zentrale:E02 a bwl 430/248(13)
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2
Integrated marketing communication
creative strategy from idea to implementation
Exemplar:
BB WiWi: 11a bwl 419/550(4)
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3
Contemporary advertising and integrated marketing communica..:
Exemplar:
TB Nautik 19/0 Wei 8 (2024)
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5
Marketing communications
fame, influencers and agility
Exemplare:
Zentrale:E02 a bwl 419/598(9); TB Nautik 19/3.2 Fil 6 (2023)
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7
Contemporary advertising and integrated marketing communica..:
Exemplare:
Zentrale:E02 a bwl 430/025(16); BB WiWi: 11a bwl 430/025(16)a
?
8
Advertising and promotion
an integrated marketing communications perspective
Exemplar:
Zentrale:E02 a bwl 430/248(12)
?
9
Das Drehbuch zum Drehbuch
Storytelling, Konzeption und Produktion für Werbefilme, Tr...
Springer eBook Collection
?
10
Modern advertising and the market for audience attention
the US advertising industry's Turn-of-the-Twentieth-Century...
Routledge explorations in economic history
Exemplar:
Zentrale:E02 a bwl 430/059
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11
Competitive advertising
conceptualizations, theoretical analyses, and empirical exp...
Exemplar:
Zentrale:E02 a bwl 430/645
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12
The business of words
wordsmiths, linguists, and other language workers
Exemplar:
BB WiWi: 11a bwl 419/887
?
13
Integrated marketing communication
creative strategy from idea to implementation
Exemplare:
Zentrale:E02 a bwl 419/550(3); BB WiWi: 11a bwl 419/550(3)a
?
14
Advertising and promotional culture
case histories
Exemplare:
Zentrale:E02 a bwl 430/991; BB WiWi: 11a bwl 430/991a
?
15
Advertising and promotion
an integrated marketing communications perspective
Exemplar:
BB WiWi: 11a bwl 430/248(11)