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1
Sold on radio
advertisers in the golden age of broadcasting
Exemplar:
Zentrale:E03 a puz 522.1 7ga/116
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2
Handbook of product placement in the mass media
new strategies in marketing theory, practice, trends, and e...
Exemplar:
Zentrale:E03 a puz 522.4/631
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3
Radio active
advertising and consumer activism, 1935 - 1947
Exemplar:
Zentrale:E03 a puz 522.1 7ga/583
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4
The Super Bowl of advertising
how the commercials won the game
Exemplar:
Zentrale:E03 a puz 522.1 7ga/507
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5
Audience economics
media institutions and the audience marketplace
Exemplar:
Zentrale:E03 a puz 593 fer/665
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6
Brought to you by
postwar television advertising and the American dream
Exemplar:
Zentrale:E03 a puz 522.1 7ga/590
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7
Uncover the hidden power of television programming
and get the most from your advertising budget
Exemplar:
Zentrale:E03 a puz 522 fer/132
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8
Radio's niche marketing revolution
futureSell
Broadcasting & cable series
Exemplar:
Zentrale:Magazin 01.f.3364
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10
The commercialization of American culture
new advertising, control, and democracy
Exemplar:
Zentrale:E03 a puz 872.5 7ga/334
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12
Consumer culture and TV programming
Critical studies in communication and in the cultural industries
Exemplar:
Zentrale:E03 a puz 495.2 7ga/224
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13
Fernsehen in den USA
neuere Entwicklungen von Fernsehmarkt und Fernsehwerbung
Studien zur Kommunikationswissenschaft ; 9
Exemplar:
Zentrale:E03 a puz 424.1 7ga/613
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14
Selling radio
the commercialization of American broadcasting 1920-1934
Exemplar:
Zentrale:E03 a puz 420.1 7ga/284
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15
Campaign advertising
hearing before the Subcommittee on Telecommunications and F...
Exemplar:
Zentrale:Magazin 01.c.6665