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Reibstein, David J
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Marketing Performance Measurement 

, In: Handbuch Marketingcontrolling / Sven Reinecke ... (Hrsg.)
Einsatz von Marketingkennzahlen in den USA und in Kontinent... 
Reinecke, Sven ; Reibstein, David J.. (2001)  - p. 144-166
Copies:  Zentrale:E02 a bwl 950.7/966; Zentrale:E02 a bwl 950.7/966a
 
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