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Hye Jin Oh
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1

Peer or expert? 

, In: International journal of advertising
the persuasive impact of YouTube public service announcemen... 
Paek, Hye-jin ; Hove, Thomas ; Jeong, Hyun Ju.. (2011)  1 - p. 161-188
Copies: Zentrale;
 
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2

Using adolescent eHealth literacy to weigh trust in commerc.. 

, In: Journal of advertising research / Advertising Research Foundation
the more children know, the tougher they are to persuade 
Hove, Thomas ; Paek, Hye-jin ; Isaacson, Thomas. (2011)  3 - p. 524-537
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

What makes people "like" comedic-violence advertisements? 

, In: Journal of advertising research / Advertising Research Foundation
a model for predicting attitude and sharing intention 
Kim, Yeuseung. (2014)  2 - p. 217-232
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

Tourism and hospitality marketing research 

, In: Progress in tourism marketing / [ed. by] Metin Kozak ...
update and suggestions 
Oh, Haemoon ; Kim, Byeong-Yong. (2006)  - p. 1-27
Copies:  TB BHV: tur 60/27
 
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