Search for persons
X
?
Journal of advertising research / Advertising Research Foundation
1
Assessing ad-spend patterns to predict brand health
, In:a model for advertisers to determine future advertising-bud...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
?
The journal of brand management
2
A behavioural long-term based measure to monitor the health..:
, In:Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043