Campbell, Sara L.
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Exploring the value of shoppable live advertising 

, In: Journal of advertising research / Advertising Research Foundation
liveness and shoppability in advertising media and future r... 
Plangger, Kirk ; Cheng, Zixuan Mia ; Hao, Jianyu.... (2021)  2 - p. 129-132
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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