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International journal of advertising
1
Peer or expert?
, In:the persuasive impact of YouTube public service announcemen...
Copies: Zentrale;
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Journal of advertising research / Advertising Research Foundation
2
Using adolescent eHealth literacy to weigh trust in commerc..
, In:the more children know, the tougher they are to persuade
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
3
What makes people "like" comedic-violence advertisements?
, In:a model for predicting attitude and sharing intention
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279