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Lan Luo
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1

Improving online idea generation platforms and customizing ..:

, In: Journal of marketing / American Marketing Association
Luo, Lan. (2015)  5 - p. 100-114
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Testing the diagonality of a large covariance matrix in a r..:

, In: Journal of business & economic statistics
Tsai, Chih-Ling ; Lan, Wei ; Luo, Ronghua... (2015)  1 - p. 76-86
Copies: Zentrale;
 
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3

Why we do what we do 

, In: Journal of marketing research / American Marketing Association
a model of activity consumption 
Luo, Lan. (2013)  1 - p. 24-43
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Product line design for consumer durables 

, In: Journal of marketing research / American Marketing Association
an integrated marketing and engineering approach 
Luo, Lan. (2011)  1 - p. 128-139
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Dilution and enhancement of celebrity brands through sequen..:

, In: Journal of marketing research / American Marketing Association
Han, Jeanie ; Luo, Lan ; Chen, Xinlei.. (2010)  6 - p. 1114-1128
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

Incorporating subjective characteristics in product design ..:

, In: Journal of marketing research / American Marketing Association
Luo, Lan ; Ratchford, Brian T.. (2008)  2 - p. 182-194
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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