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Corporate brand identification and corporate brand manageme..:

Balmer, John M. T ; Liao, Mei-na ; Wang, Wei-yue
Journal of general management. 35 (2010) 4 - p. 77-102 , 2010

Copies: Zentrale:Magazin Zs fc 7756

2

Corporate brand identification and corporate brand manageme..

, In: Journal of general management

how top business schools do it

Balmer, John M. T. ; Liao, Mei-na ; Wang, Wei-yue. (2009/10) 4 - p. 77-102

Copies: Zentrale:Magazin Zs fc 7756

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