E-LIB Suche - Ergebnisse für: Palmatier, Robert W.

1

Transformational relationship events:

, In: Journal of marketing / American Marketing Association

Harmeling, Colleen M. ; Palmatier, Robert W. ; Houston, Mark B.... (2015) 5 - p. 39-62

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2

Direct and indirect effects of buyers and sellers on search..:

, In: Journal of marketing research / American Marketing Association

Palmatier, Robert W. ; Fang, Eric ; Li, Xiaoling.. (2015) 3 - p. 407-422

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3

Synergistic effects of relationship managers' social networ..:

, In: Journal of marketing / American Marketing Association

Gonzalez, Gabriel R. ; Palmatier, Robert W.. (2014) 1 - p. 76-94

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4

The role of culture in international relationship marketing:

, In: Journal of marketing / American Marketing Association

Samaha, Stephen A. ; Beck, Joshua T. ; Palmatier, Robert W.. (2014) 5 - p. 78-98

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5

Relationship velocity

, In: Journal of marketing / American Marketing Association

toward a theory of relationship dynamics

Palmatier, Robert W. ; Houston, Mark B. ; Dant, Rajiv P... (2013) 1 - p. 13-30

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6

Effects of customer and innovation asset configuration stra..:

, In: Journal of marketing research / American Marketing Association

Fang, Eric ; Palmatier, Robert W. ; Grewal, Rajdeep. (2011) 3 - p. 587-602

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7

Poisoning relationships

, In: Journal of marketing / American Marketing Association

perceived unfairness in channels of distribution

Samaha, Stephen A. ; Palmatier, Robert W.. (2011) 3 - p. 99-117

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8

The role of customer gratitude in relationship marketing:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W. ; Jarvis, Cheryl Burke ; Bechkoff, Jennifer R... (2009) 5 - p. 1-18

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9

Trust at different organizational levels:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W. ; Scheer, Lisa K. ; Li, Ning.. (2008) 2 - p. 80-98

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10

Interfirm relational drivers of customer value:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W.. (2008) 4 - p. 76-89

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11

Customer loyalty to whom?

, In: Journal of marketing research / American Marketing Association

managing the benefits and risks of salesperson-owned loyalt

Palmatier, Robert W. ; Scheer, Lisa K.. (2007) 2 - p. 185-199

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12

A comparative longitudinal analysis of theoretical perspect..:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W. ; Grewal, Dhruv. (2007) 4 - p. 172-194

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13

Group marketing

, In: Journal of marketing / American Marketing Association

theory, mechanisms, and dynamics

Harmeling, Colleen M. ; Palmatier, Robert W. ; Fang, Eric.. (2017) 4 - p. 1-24

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14

Online relationship formation:

, In: Journal of marketing / American Marketing Association

Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric... (2017) 3 - p. 21-40

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15

Data privacy

, In: Journal of marketing / American Marketing Association

effects on customer and firm performance

Martin, Kelly D. ; Borah, Abhishek ; Palmatier, Robert W.. (2017) 1 - p. 36-58

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