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Song, Guang-Ling
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Effectiveness of a communication model in city branding usi.. 

, In: International journal of event and festival management
the case of the Taiwan Lantern festival 
Lee, Tain-Shyug ; Yeh, Hung-Ming ; Tsaur, Wei-Guang.. (2016)  2 - p. 137-148
Copies:  Zentrale:E02 z bwl 420/175
 
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