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Yoon, Ryan R.
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1

Commentaries and rejoinder to "trade-off aversion as an exp.. 

, In: Journal of marketing research / American Marketing Association
a functional magnetic resonance imaging study" 
Yoon, Carolyn ; Huettel, Scott A..... (2009)  1 - p. 14-24
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

A sales force-specific theory-of-mind scale 

, In: Journal of marketing research / American Marketing Association
tests of its validity by classical methods and functional m... 
Dietvorst, Roeland C. ; Yoon, Carolyn ; Smits, Marion... (2009)  5 - p. 653-668
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

The effect of reference point diagnosticity on attractivene..:

, In: Journal of marketing research / American Marketing Association
Suk, Kwanho ; Yoon, Song-oh ; Lichtenstein, Donald R... (2010)  5 - p. 983-995
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

How well do economists forecast stock market prices? 

, In: The American economic review / publ. by the American Economic Association
a study of the Livingston surveys 
Dokko, Yoon ; Edelstein, Robert H.. (1989)  4 - p. 865-871
Copies:  Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649
 
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