Peter, Paul
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5

The Significance of Statistical Significance Tests in Marke..:

Sawyer, Alan G. ; Peter, J. Paul
Journal of Marketing Research.  20 (1983)  2 - p. 122-133 , 1983
 
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6

Is Science Marketing?:

Peter, J. Paul ; Olson, Jerry C.
Journal of Marketing.  47 (1983)  4 - p. 111-125 , 1983
 
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Reliability: A Review of Psychometric Basics and Recent Mar..:

Peter, J. Paul
Journal of Marketing Research.  16 (1979)  1 - p. 6-17 , 1979
 
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11

An Investigation of Perceived Risk at the Brand Level:

Peter, J. Paul ; Ryan, Michael J.
Journal of Marketing Research.  13 (1976)  2 - p. 184-188 , 1976
 
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