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Reibstein, David J
52
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1
Metaverse—will it change the world or be a whole new world ..:
Reibstein, David J
;
Iyengar, Raghu
AMS Review. 13 (2023) 1-2 - p. 144-150 , 2023
Link:
https://doi.org/10.1007/..
?
2
The Modern Marketing Dashboard: Back to the Future:
Pauwels, Koen
;
Reibstein, David J.
NIM Marketing Intelligence Review. 15 (2023) 1 - p. 10-17 , 2023
Link:
https://doi.org/10.2478/..
?
3
Dashboards: From Performance Art to Decision Support:
Reibstein, David
;
Hoyne, Neil
;
Pauwels, Koen
NIM Marketing Intelligence Review. 15 (2023) 1 - p. 60-63 , 2023
Link:
https://doi.org/10.2478/..
?
4
Crypto-marketing: how non-fungible tokens (NFTs) challenge ..:
Hofstetter, Reto
;
de Bellis, Emanuel
;
Brandes, Leif
...
Marketing Letters. 33 (2022) 4 - p. 705-711 , 2022
Link:
https://doi.org/10.1007/..
?
5
Guest Editorial: Responsible Research in Marketing:
Haenlein, Michael
;
Bitner, Mary Jo
;
Kohli, Ajay K.
..
Journal of the Academy of Marketing Science. 50 (2021) 1 - p. 8-12 , 2021
Link:
https://doi.org/10.1007/..
?
6
The past, present, and future of brand research:
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
..
Marketing Letters. 31 (2020) 2-3 - p. 151-162 , 2020
Link:
https://doi.org/10.1007/..
?
7
Inalienable Customer Capital, Corporate Liquidity, and Stoc..:
DOU, WINSTON WEI
;
JI, YAN
;
REIBSTEIN, DAVID
.
The Journal of Finance. 76 (2020) 1 - p. 211-265 , 2020
Link:
https://doi.org/10.1111/..
?
8
The past, present, and future of brand research:
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
..
Marketing Letters. 31 (2020) 2/3 - p. 151-162 , 2020
Link:
https://www.jstor.org/st..
?
9
Turf Wars: Product Line Strategies in Competitive Markets:
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
Marketing Science. 35 (2016) 1 - p. 128-141 , 2016
Link:
http://www.jstor.org/sta..
?
10
Closing the Gap between Marketing and Finance: The Link to ..:
Reibstein, David J.
GfK Marketing Intelligence Review. 7 (2015) 1 - p. 22-27 , 2015
Link:
https://doi.org/10.1515/..
?
11
Dashboards as a Service: Why, What, How, and What Research ..:
Pauwels, Koen
;
Ambler, Tim
;
Clark, Bruce H.
...
Journal of Service Research. 12 (2009) 2 - p. 175-189 , 2009
Link:
https://doi.org/10.1177/..
?
12
Guest Editorial: Is Marketing Academia Losing Its Way?:
Reibstein, David J.
;
Day, George
;
Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009
Link:
https://doi.org/10.1509/..
?
13
Guest Editorial: Is Marketing Academia Losing Its Way?:
Reibstein, David J.
;
Day, George
;
Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009
Link:
https://www.jstor.org/st..
?
14
Commentaries and Rejoinder to "Does Quality Win? Network Ef..:
Ratchford, Brian T.
;
Shugan, Steven M.
;
Reibstein, David J.
...
Journal of Marketing Research. 46 (2009) 2 - p. 150-162 , 2009
Link:
https://www.jstor.org/st..
?
15
Optimal Entry Timing in Markets with Social Influence:
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
Management Science. 55 (2009) 6 - p. 926-939 , 2009
Link:
https://www.jstor.org/st..
1-15