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Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
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The role of brand naming in branding strategies
, In:insights and opportunities
Copies:
BB WiWi: 11a bwl 485/343
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Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
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Experiential attributed and consumer judgments:
, In:Copies:
BB WiWi: 11a bwl 485/343
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Handbook of research in international marketing / ed. by Subhash C. Jain
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Language and culture: linguistic effects on consumer behavi..:
, In:
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Leadership and management in China / ed. by Chao-Chuan Chen and Yueh-Ting Lee
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Strategic leadership of Sunzi in the art of war:
, In:Copies: TB Wirtschaft;
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Environmental governance in China / ed. by Neil T. Carter and Arthur P. J. Mol
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China's environmental governance of rapid industrialisation:
, In:Copies:
DL artec: te 4484
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Business innovation with new ICT in the Asia-Pacific / Michitaka Kosaka, Jie Wu, Ke Xing, Shiyong Zhang, editors
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General trends of service innovation with ICT and their imp..:
, In:Copies:
BB WiWi: 11a bwl 067.1/974
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Business innovation with new ICT in the Asia-Pacific / Michitaka Kosaka, Jie Wu, Ke Xing, Shiyong Zhang, editors
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Overview
, In:perspectives and structure
Copies:
BB WiWi: 11a bwl 067.1/974
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Cracking the code / Steven S. Posavac, ed.
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Verbal and visual information interaction in print advertis..:
, In:Copies:
Zentrale:E02 a bwl 402.6/278; BB WiWi: 11a bwl 402.6/278a
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China's reality and global vision / ed. by Siwei Cheng ...
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Customer analysis for lube oil marketing strategies
, In:a data mining approach