Shi, Zhang
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1

Creating local brands in multilingual international markets:

Zhang, Shi. (2010)  - p. 259-285
Copies:  BB WiWi: 11a bwl 485/207-1
 
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2

The role of brand naming in branding strategies 

, In: Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
insights and opportunities 
Sood, Sanjay ; Zhang, Shi. (2008)  - p. 219-232
Copies:  BB WiWi: 11a bwl 485/343
 
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3

Experiential attributed and consumer judgments:

, In: Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
Brakus, J. Joško ; Zhang, Shi. (2008)  - p. 174-187
Copies:  BB WiWi: 11a bwl 485/343
 
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4

Language and culture: linguistic effects on consumer behavi..:

, In: Handbook of research in international marketing / ed. by Subhash C. Jain
Zhang, Shi ; Schmitt, Bernd H. ; Haley, Hillary. (2003)  - p. 228-242
Copies:  TB Nautik 19/0.2 Han 8(2003); TB Nautik 19/1.0 Han. 2
 
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5

Strategic leadership of Sunzi in the art of war:

, In: Leadership and management in China / ed. by Chao-Chuan Chen and Yueh-Ting Lee
Sun, Hai-Fa ; Zhang, Shi-He ; Chen, Chao-Chuan. (2008)  - p. 143-168
Copies: TB Wirtschaft;
 
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6

China's environmental governance of rapid industrialisation:

, In: Environmental governance in China / ed. by Neil T. Carter and Arthur P. J. Mol
Shi, Han ; Zhang, Lei. (2007)  - p. 123-144
Copies:  DL artec: te 4484
 
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7

General trends of service innovation with ICT and their imp..:

, In: Business innovation with new ICT in the Asia-Pacific / Michitaka Kosaka, Jie Wu, Ke Xing, Shiyong Zhang, editors
Kosaka, Michitaka ; Wu, Jie ; Xing, Ke.. (2021)  - p. 13-36
Copies:  BB WiWi: 11a bwl 067.1/974
 
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8

Overview 

, In: Business innovation with new ICT in the Asia-Pacific / Michitaka Kosaka, Jie Wu, Ke Xing, Shiyong Zhang, editors
perspectives and structure 
Kosaka, Michitaka ; Wu, Jie ; Xing, Ke.. (2021)  - p. 1-10
Copies:  BB WiWi: 11a bwl 067.1/974
 
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9

Verbal and visual information interaction in print advertis..:

, In: Cracking the code / Steven S. Posavac, ed.
Bao, Yeqing ; Simpson, James T.. (2012)  - p. 112-131
Copies:  Zentrale:E02 a bwl 402.6/278; BB WiWi: 11a bwl 402.6/278a
 
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10

Customer analysis for lube oil marketing strategies 

, In: China's reality and global vision / ed. by Siwei Cheng ...
a data mining approach 
Li, Jun ; Wang, Li ; Chen, Quan... (2012)  - p. 269-285
Copies:  TB Nautik 15/9.4 Chi 0 (2012); BB WiWi: 11a bwl 012.9 5ua/299
 
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