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Park, Jae Whan
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1

Brand architecture design and brand naming decisions:

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Park, C. Whan ; Eisingerich, Andreas ; MacInnis, Deborah J.. (2016)  - p. 109-119
Copies:  BB WiWi: 11a bwl 485/345
 
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2

Brand forgiveness 

, In: Consumer-brand relationships / ed. by Susan Fournier ...
how close brand relationships influence forgiveness 
Donovan, Leigh Anne Novak ; Priester, Joseph R. ; MacInnis, Deborah J... (2012)  - p. 184-203
Copies:  BB WiWi: 11a bwl 424/359
 
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3

Managing negative feedback effects associated with brand ex.. 

the impact of alternative branding strategies 
Milberg, Sandra J.. (2010)  - p. 221-241
Copies:  BB WiWi: 11a bwl 485/207-3
 
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4

Strategic brand concept-image management:

Park, C. Whan. (2010)  - p. 57-75
Copies:  BB WiWi: 11a bwl 485/207-1
 
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5

Evaluation of brand extensions 

the role of product feature similarity and brand concept co... 
Park, C. Whan ; Milberg, Sandra ; Lawson, Robert. (2010)  - p. 205-220
Copies:  BB WiWi: 11a bwl 485/207-3
 
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6

Strategic brand concept-image management:

, In: Measuring and managing brands / ed. by Richard Elliott
Park, C. Whan. (2009)  - p. 136-155
Copies:  BB WiWi: 11a bwl 485/712-2
 
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7

Research directions on strong brand relationships:

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
Park, C. Whan. (2009)  - p. 379-393
Copies:  Zentrale:E02 a bwl 485/804
 
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8

The connection-prominence attachment model (CPAM) 

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
a conceptual and methodological exploration of brand attach... 
Wan, Zhong ; Park, C. Whan ; Priester, Joseph R... (2009)  - p. 327-341
Copies:  Zentrale:E02 a bwl 485/804
 
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9

Brand attachment and a strategic brand exemplar:

, In: Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
Park, C. Whan ; Priester, Joseph. (2008)  - p. 3-17
Copies:  BB WiWi: 11a bwl 485/343
 
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