Peter, Paul
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1

A preface to marketing management:

Peter, J. Paul ; Donnelly, James H. - Fifteenth edition, International Student Edition . , [2019]
Copies:  BB WiWi: 11a bwl 419/838(15)
 
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7

Consumer behavior and marketing strategy 

The Irwin series in marketing
Peter, J. Paul ; Olson, Jerry Corrie - 2. ed . , 1990
Copies:  BB WiWi: 11a bwl 402.6 ec/668
 
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8

Strategic management 

a focus on process  McGraw-Hill series in management
Copies:  Zentrale:Magazin wf 5550
 
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10

Construct Validity: A Review of Basic Issues and Marketing ..:

Peter, J. Paul
Journal of Marketing Research.  18 (1981)  2 - p. 133-145 , 1981
 
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11

Reliability: A Review of Psychometric Basics and Recent Mar..:

Peter, J. Paul
Journal of Marketing Research.  16 (1979)  1 - p. 6-17 , 1979
 
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12

An Investigation of Perceived Risk at the Brand Level:

Peter, J. Paul ; Ryan, Michael J.
Journal of Marketing Research.  13 (1976)  2 - p. 184-188 , 1976
 
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14

Contributors:

, In: Pediatric Emergency Medicine,
 
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15

Contributors:

, In: Pediatric Clinical Advisor,
 
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