Halaszovich, Tilo
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3

Customer–brand engagement and Facebook fan-page "Like"-inte..:

Halaszovich, Tilo ; Nel, Jacques
Journal of Product & Brand Management.  26 (2017)  2 - p. 120-134 , 2017
 
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Identity-Based Brand Management 

Fundamentals—Strategy—Implementation—Controlling 
 
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Identity-based brand management 

fundamentals - strategy - implementation - controlling 
Copies:  TB Nautik 17/1.8 Bur 6 (2017); TB Nautik 17/1.8 Bur 6 (2017a)
 
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The moderating role of FDI motives and embeddedness on the .. 

ZenTra working paper series in transnational studies ; No. 36
 
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