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Iyer, Gopalkrishnan R.
89
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1
Consequences of Perceived Crowding: A Meta-Analytical Persp..:
Blut, Markus
;
Iyer, Gopalkrishnan R.
Journal of Retailing. 96 (2020) 3 - p. 362-382 , 2020
Link:
https://doi.org/10.1016/..
?
2
CSR adoption in the multinational hospitality context: A re..:
Iyer, Gopalkrishnan R.
;
Jarvis, Lee
International Journal of Contemporary Hospitality Management. 31 (2019) 6 - p. 2376-2393 , 2019
Link:
https://doi.org/10.1108/..
?
3
Impulse buying: a meta-analytic review:
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
.
Journal of the Academy of Marketing Science. 48 (2019) 3 - p. 384-404 , 2019
Link:
https://doi.org/10.1007/..
?
4
Consumer Revenge Using the Internet and Social Media: An Ex..:
Obeidat, Zaid Mohammad Ibrahim
;
Xiao, Sarah Hong
;
Iyer, Gopalkrishnan R.
.
Psychology & Marketing. 34 (2017) 4 - p. 496-515 , 2017
Link:
https://doi.org/10.1002/..
?
5
Behavioral issues in price setting in business-to-business ..:
Iyer, Gopalkrishnan R.
;
Hong Xiao, Sarah
;
Sharma, Arun
.
Industrial Marketing Management. 47 (2015) - p. 6-16 , 2015
Link:
https://doi.org/10.1016/..
?
6
Consumer Trial, Continuous Use, and Economic Benefits of a ..:
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
;
Pillai, Kishore Gopalakrishna
..
Journal of Product Innovation Management. 32 (2014) 3 - p. 459-475 , 2014
Link:
https://doi.org/10.1111/..
?
7
Resource-constrained product development: Implications for ..:
Sharma, Arun
;
Iyer, Gopalkrishnan R.
Industrial Marketing Management. 41 (2012) 4 - p. 599-608 , 2012
Link:
https://doi.org/10.1016/..
?
8
The Resurgence of India: Triumph of Institutions Over Infra..:
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
Journal of Macromarketing. 32 (2012) 3 - p. 309-318 , 2012
Link:
https://doi.org/10.1177/..
?
9
Franchise Partnership and International Expansion: A Concep..:
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Javalgi, Rajshekhar (Raj) G.
.
Entrepreneurship Theory and Practice. 35 (2011) 3 - p. 533-557 , 2011
Link:
https://doi.org/10.1111/..
?
10
Are pricing policies an impediment to the success of custom..:
Sharma, Arun
;
Iyer, Gopalkrishnan R.
Industrial Marketing Management. 40 (2011) 5 - p. 723-729 , 2011
Link:
https://doi.org/10.1016/..
?
11
Sustainability and business-to-business marketing: A framew..:
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Mehrotra, Anuj
.
Industrial Marketing Management. 39 (2010) 2 - p. 330-341 , 2010
Link:
https://doi.org/10.1016/..
?
12
Why integrating purchasing with marketing is both inevitabl..:
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
Industrial Marketing Management. 38 (2009) 8 - p. 865-871 , 2009
Link:
https://doi.org/10.1016/..
?
13
A framework for offshoring marketing processes in business-..:
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Raajpoot, Nusser A.
Industrial Marketing Management. 38 (2009) 4 - p. 419-425 , 2009
Link:
https://doi.org/10.1016/..
?
14
Personal Selling of High-Technology Products: The Solution-..:
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Evanschitzky, Heiner
Journal of Relationship Marketing. 7 (2008) 3 - p. 287-308 , 2008
Link:
https://doi.org/10.1080/..
?
15
Understanding the Role of Complaint Handling on Consumer Lo..:
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
Journal of Relationship Marketing. 7 (2008) 4 - p. 359-376 , 2008
Link:
https://doi.org/10.1080/..
1-15