E-LIB Suche - Ergebnisse für: Krafft, Manfred

1

Hitting the bullseye: Accurately measuring willingness to p..:

Schmidt, Jonas ; Steiner, Michael ; Krafft, Manfred..
International Journal of Research in Marketing. 41 (2024) 2 - p. 383-402 , 2024

Link: https://doi.org/10.1016/..

2

A configurational approach to understanding relationship ch..:

Kramer, Victoria ; Krafft, Manfred ; Storbacka, Kaj
Industrial Marketing Management. 117 (2024) - p. 42-65 , 2024

Link: https://doi.org/10.1016/..

3

Correction to: What is happening to my nearby stores? The o..:

Breugelmans, Els ; Hermans, Marleen ; Krafft, Manfred...
Journal of the Academy of Marketing Science. , 2023

Link: https://doi.org/10.1007/..

4

What is happening to my nearby stores? The own- and cross-e..:

Breugelmans, Els ; Hermans, Marleen ; Krafft, Manfred...
Journal of the Academy of Marketing Science. , 2023

Link: https://doi.org/10.1007/..

5

The Future of Physical Stores: Creating Reasons for Custome..:

Breugelmans, Els ; Altenburg, Lina ; Lehmkuhle, Felix...
Journal of Retailing. 99 (2023) 4 - p. 532-546 , 2023

Link: https://doi.org/10.1016/..

6

Quantifying the effect of status in a multi-tier loyalty pr..:

Viswanathan, Vijay ; Koetterheinrich, Kim ; Bijmolt, Tammo..
Industrial Marketing Management. 104 (2022) - p. 376-383 , 2022

Link: https://doi.org/10.1016/..

7

Insight is power: Understanding the terms of the consumer-f..:

Krafft, Manfred ; Kumar, V. ; Harmeling, Colleen...
Journal of Retailing. 97 (2021) 1 - p. 133-149 , 2021

Link: https://doi.org/10.1016/..

8

Challenges and Opportunities for Marketing Scholars in Time..:

Krafft, Manfred ; Sajtos, Laszlo ; Haenlein, Michael
Journal of Interactive Marketing. 51 (2020) - p. 1-8 , 2020

Link: https://doi.org/10.1016/..

9

Understanding the quality–quantity conundrum of customer re..:

Viswanathan, Vijay ; Tillmanns, Sebastian ; Krafft, Manfred.
Journal of the Academy of Marketing Science. 46 (2018) 6 - p. 1108-1132 , 2018

Link: https://doi.org/10.1007/..

10

Permission Marketing and Privacy Concerns — Why Do Customer..:

Krafft, Manfred ; Arden, Christine M. ; Verhoef, Peter C.
Journal of Interactive Marketing. 39 (2017) - p. 39-54 , 2017

Link: https://doi.org/10.1016/..

11

How to Separate the Wheat from the Chaff: Improved Variable..:

Tillmanns, Sebastian ; Ter Hofstede, Frenkel ; Krafft, Manfred.
Journal of Marketing. 81 (2017) 2 - p. 99-113 , 2017

Link: https://doi.org/10.1509/..

12

How Mobile In‐Store Advertising Influences Purchase Intenti..:

Bues, Mirja ; Steiner, Michael ; Stafflage, Marcel.
Psychology & Marketing. 34 (2017) 2 - p. 157-174 , 2017

Link: https://doi.org/10.1002/..

13

How to Separate the Wheat from the Chaff: Improved Variable..:

Tillmanns, Sebastian ; Ter Hofstede, Frenkel ; Krafft, Manfred.
Journal of Marketing. 81 (2017) 2 - p. 99-113 , 2017

Link: https://www.jstor.org/st..

14

Social influence in the adoption of a B2B loyalty program: ..:

Viswanathan, Vijay ; Sese, F. Javier ; Krafft, Manfred
International Journal of Research in Marketing. 34 (2017) 4 - p. 901-918 , 2017

Link: https://doi.org/10.1016/..

15

Editorial:

Krafft, Manfred
Journal of Personal Selling & Sales Management. 36 (2016) 1 - p. 1-2 , 2016

Link: https://doi.org/10.1080/..