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The journal of brand management
7
Experience-centric branding
, In:challenges and advancing a new mantra for corporate brand g...
Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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The journal of brand management
13
An integrated model of customer-brand engagement
, In:drivers and consequences
Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
14
Internal branding: dissecting, re-analysing and re-directin..:
, In:Copies:
BB WiWi: 11a bwl 485/345