E-LIB Suche - Ergebnisse für: Neslin, Scott A.

1

The omnichannel continuum: Integrating online and offline c..:

Neslin, Scott A.
Journal of Retailing. 98 (2022) 1 - p. 111-132 , 2022

Link: https://doi.org/10.1016/..

2

How Physical Stores Enhance Customer Value: The Importance ..:

Zhang, Jonathan Z. ; Chang, Chun-Wei ; Neslin, Scott A.
Journal of Marketing. 86 (2021) 2 - p. 166-185 , 2021

Link: https://doi.org/10.1177/..

3

The past, present, and future of brand research:

Oh, Travis Tae ; Keller, Kevin Lane ; Neslin, Scott A...
Marketing Letters. 31 (2020) 2-3 - p. 151-162 , 2020

Link: https://doi.org/10.1007/..

4

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://www.jstor.org/st..

5

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://doi.org/10.1007/..

6

Free Shipping Promotions and Product Returns:

Shehu, Edlira ; Papies, Dominik ; Neslin, Scott A.
Journal of Marketing Research. 57 (2020) 4 - p. 640-658 , 2020

Link: https://doi.org/10.1177/..

7

The past, present, and future of brand research:

Oh, Travis Tae ; Keller, Kevin Lane ; Neslin, Scott A...
Marketing Letters. 31 (2020) 2/3 - p. 151-162 , 2020

Link: https://www.jstor.org/st..

8

Free Shipping Promotions and Product Returns:

Shehu, Edlira ; Papies, Dominik ; Neslin, Scott A.
Journal of Marketing Research. 57 (2020) 4 - p. 640-658 , 2020

Link: https://www.jstor.org/st..

9

Identifying omnichannel deal prone segments, their antecede..:

Valentini, Sara ; Neslin, Scott A. ; Montaguti, Elisa
Journal of Retailing. 96 (2020) 3 - p. 310-327 , 2020

Link: https://doi.org/10.1016/..

10

Engaging the unengaged customer: The value of a retailer mo..:

van Heerde, Harald J. ; Dinner, Isaac M. ; Neslin, Scott A.
International Journal of Research in Marketing. 36 (2019) 3 - p. 420-438 , 2019

Link: https://doi.org/10.1016/..

11

In Pursuit of Enhanced Customer Retention Management: Revie..:

Ascarza, Eva ; Neslin, Scott A. ; Netzer, Oded...
Customer Needs and Solutions. 5 (2017) 1-2 - p. 65-81 , 2017

Link: https://doi.org/10.1007/..

12

Can Marketing Campaigns Induce Multichannel Buying and More..:

Montaguti, Elisa ; Neslin, Scott A. ; Valentini, Sara
Marketing Science. 35 (2016) 2 - p. 201-217 , 2016

Link: http://www.jstor.org/sta..

13

Building With Bricks and Mortar: The Revenue Impact of Open..:

Pauwels, Koen ; Neslin, Scott A.
Journal of Retailing. 91 (2015) 2 - p. 182-197 , 2015

Link: https://doi.org/10.1016/..

14

The Long-Term Effect of Multichannel Usage on Sales:

Bilgicer, Tolga ; Jedidi, Kamel ; Lehmann, Donald R..
Customer Needs and Solutions. 2 (2015) 1 - p. 41-56 , 2015

Link: https://doi.org/10.1007/..

15

Social Contagion and Customer Adoption of New Sales Channel:

Bilgicer, Tolga ; Jedidi, Kamel ; Lehmann, Donald R..
Journal of Retailing. 91 (2015) 2 - p. 254-271 , 2015

Link: https://doi.org/10.1016/..