E-LIB Suche - Ergebnisse für: Piehler, Rico

1

Traditional or 'instafamous' celebrity? Role of origin of f..:

Piehler, Rico ; Schade, Michael ; Sinnig, Julia.
Journal of Strategic Marketing. 30 (2021) 4 - p. 408-420 , 2021

Link: https://doi.org/10.1080/..

2

Employees as a second audience

the effect of external communication on internal brand mana...

Piehler, Rico ; Schade, Michael ; Burmann, Christoph. (2019) - p. 445-460

Link: https://doi.org/10.1057/..

3

Reacting to negative online customer reviews: Effects of ac..:

Piehler, Rico ; Schade, Michael ; Hanisch, Ines.
Journal of Service Theory and Practice. 29 (2019) 4 - p. 401-414 , 2019

Link: https://doi.org/10.1108/..

4

Consumers' online brand-related activities (COBRAs) on SNS ..:

Piehler, Rico ; Schade, Michael ; Kleine-Kalmer, Barbara.
European Journal of Marketing. 53 (2019) 9 - p. 1833-1853 , 2019

Link: https://doi.org/10.1108/..

5

Employees' brand understanding, brand commitment, and brand..:

Piehler, Rico
Journal of Brand Management. 25 (2018) 3 - p. 217-234 , 2018

Link: https://doi.org/10.1057/..

6

Internal brand management: introduction to the special issu..:

Piehler, Rico ; Grace, Debra ; Burmann, Christoph
Journal of Brand Management. 25 (2018) 3 - p. 197-201 , 2018

Link: https://doi.org/10.1057/..

7

Increasing consumers' intention to use location-based adver..:

Schade, Michael ; Piehler, Rico ; Warwitz, Claudius.
Journal of Product & Brand Management. 27 (2018) 6 - p. 661-669 , 2018

Link: https://doi.org/10.1108/..

8

How cities can attract highly skilled workers as residents:..:

Schade, Michael ; Piehler, Rico ; Müller, Andreas.
Journal of Product & Brand Management. 27 (2018) 7 - p. 847-857 , 2018

Link: https://doi.org/10.1108/..

9

Employees as a second audience: the effect of external comm..:

Piehler, Rico ; Schade, Michael ; Burmann, Christoph
Journal of Brand Management. 26 (2018) 4 - p. 445-460 , 2018

Link: https://doi.org/10.1057/..

10

The importance of employee brand understanding, brand ident..:

Piehler, Rico ; King, Ceridwyn ; Burmann, Christoph.
European Journal of Marketing. 50 (2016) 9/10 - p. 1575-1601 , 2016

Link: https://doi.org/10.1108/..

11

Sport club brand personality scale (SCBPS)

, In: The journal of brand management

a new brand personality scale for sport clubs

Schade, Michael ; Piehler, Rico. (2014) 7/8 - p. 650-663

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

12

Sport club brand personality scale (SCBPS): A new brand per..:

Schade, Michael ; Piehler, Rico ; Burmann, Christoph
Journal of Brand Management. 21 (2014) 7-8 - p. 650-663 , 2014

Link: https://doi.org/10.1057/..

13

"That's not my job": Exploring the employee perspective in ..:

Xiong, Lina ; King, Ceridwyn ; Piehler, Rico
International Journal of Hospitality Management. 35 (2013) - p. 348-359 , 2013

Link: https://doi.org/10.1016/..

14

Customer-based brand competitiveness measurement:

Wangmo, Gaki ; Piehler, Rico ; Baumann, Chris
Wangmo , G , Piehler , R & Baumann , C 2023 , Customer-based brand competitiveness measurement . in M Thyne & S Biggemann (eds) , ANZMAC 2023: Marketing for Good : Conference Proceedings . ANZMAC Conference Proceedings , Dunedin, New Zealand , pp. 432 , ANZMAC Conference 2023 , Dunedin , New Zealand , 4/12/23 .. , 2023

Link: https://researchers.mq.e..

15

It's payout time for companies with high brand competitiven..:

Baumann, Chris ; Piehler, Rico
Baumann , C & Piehler , R 2020 , ' It's payout time for companies with high brand competitiveness ' CMO , vol. 7 , no. 2 , pp. 60-61 .. , 2020

Link: https://researchers.mq.e..