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Wathieu, Luc
34
results:
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Format
Online (30)
Print (4)
Mediatypes
Articles (Online) (24)
Articles (Print) (4)
OpenAccess-fulltext (6)
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?
1
When Needs Don't Translate into Wants: Choosing the Right T..:
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
Health Communication. , 2024
Link:
https://doi.org/10.1080/..
?
2
Not Just about Price: How Benefit Focus Determines Consumer..:
Hydock, Chris
;
Wathieu, Luc
;
Stephen, Andrew T
.
Journal of Consumer Research. 50 (2023) 3 - p. 447-467 , 2023
Link:
https://doi.org/10.1093/..
?
3
Corporate social responsibility and product quality: Comple..:
Banerjee, Sumitro
;
Wathieu, Luc
International Journal of Research in Marketing. 34 (2017) 3 - p. 734-745 , 2017
Link:
https://doi.org/10.1016/..
?
4
Enjoy! Hedonic Consumption and Compliance with Assertive Me..:
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
Journal of Consumer Research. 39 (2012) 1 - p. 51-61 , 2012
Link:
https://doi.org/10.1086/..
?
5
Go Green! Should Environmental Messages be So Assertive?:
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
Journal of Marketing. 76 (2012) 1 - p. 95-102 , 2012
Link:
https://doi.org/10.1509/..
?
6
Happily (mal)adjusted: Cosmopolitan identity and expatriate..:
Grinstein, Amir
;
Wathieu, Luc
International Journal of Research in Marketing. 29 (2012) 4 - p. 337-345 , 2012
Link:
https://doi.org/10.1016/..
?
7
Go Green! Should Environmental Messages Be So Assertive?:
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
Journal of Marketing. 76 (2012) 1 - p. 95-102 , 2012
Link:
https://www.jstor.org/st..
?
8
The Discriminating Consumer: Product Proliferation and Will..:
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena S.
Journal of Marketing Research. 49 (2012) 1 - p. 39-49 , 2012
Link:
https://doi.org/10.1509/..
?
9
The Discriminating Consumer: Product Proliferation and Will..:
BERTINI, MARCO
;
WATHIEU, LUC
;
IYENGAR, SHEENA S.
Journal of Marketing Research. 49 (2012) 1 - p. 39-49 , 2012
Link:
https://www.jstor.org/st..
?
10
Enjoy! Hedonic Consumption and Compliance with AssertiveMes..:
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
Journal of Consumer Research. 39 (2012) 1 - p. 51-61 , 2012
Link:
https://www.jstor.org/st..
?
11
Ambiguity Aversion and the Preference for Established Brand:
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Xu, Alison Jing
Management Science. 55 (2009) 12 - p. 1933-1941 , 2009
Link:
https://www.jstor.org/st..
?
12
Attention Arousal through Price Partitioning:
Bertini, Marco
;
Wathieu, Luc
Marketing Science. 27 (2008) 2 - p. 236-246 , 2008
Link:
https://www.jstor.org/st..
?
13
Price as a Stimulus to Think: The Case for Willful Overpric..:
Wathieu, Luc
;
Bertini, Marco
Marketing Science. 26 (2007) 1 - p. 118-129 , 2007
Link:
https://www.jstor.org/st..
?
14
Superfluous Choices and the Persistence of Preference:
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Dawn Iacobucci served as editor and Stephen Nowlis served as associate editor for this article.
Journal of Consumer Research. 33 (2007) 4 - p. 454-460 , 2007
Link:
https://www.jstor.org/st..
?
15
Superfluous Choices and the Persistence of Preference:
Muthukrishnan, A. V.
;
Wathieu, Luc
Journal of Consumer Research. 33 (2007) 4 - p. 454-460 , 2007
Link:
https://doi.org/10.1086/..
1-15