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Arun K. Pandey
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Les styles cognitifs des consommateurs:
PINSON, CHRISTIAN
;
MALHOTRA, NARESH K.
;
JAIN, ARUN K.
Recherche et Applications en Marketing. 3 (1988) 1 - p. 53-73 , 1988
Link:
https://www.jstor.org/st..
1-1
