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Muller, Eitan
2
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1
Médias sociaux et entreprise, une route pleine de défis Com..:
Deighton, John
;
Fader, Peter
;
Haenlein, Michael
...
Recherche et Applications en Marketing. 26 (2011) 3 - p. 117-124 , 2011
Link:
https://www.jstor.org/st..
?
2
Un modèle de diffusion des produits nouveaux intégrant un e..:
EASINGWOOD, CHRISTOPHER J.
;
MAHAJAN, VIJAY
;
MULLER, EITAN
Recherche et Applications en Marketing. 2 (1987) 3 - p. 17-33 , 1987
Link:
https://www.jstor.org/st..
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