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Palmatier, Robert W.
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Les facteurs qui influencent l'efficacité du marketing rela..:
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
.
Recherche et Applications en Marketing. 22 (2007) 1 - p. 79-103 , 2007
Link:
https://www.jstor.org/st..
1-1
