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McDaniel, Carl
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1

MKTG 8 

principles of marketing 
Lamb, Charles W. ; Hair, Joseph F. ; McDaniel, Carl D. - Student ed. . , 2014
Copies:  Zentrale:E02 a bwl 419/069; BB WiWi: 11a bwl 419/069a
 
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2

Introduction to marketing:

McDaniel, Carl D. - 12. ed., International ed. . , 2013
Copies:  BB WiWi: 11a bwl 419 eb/347(12)
 
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3

Marketing research:

McDaniel, Carl D. - 9. ed., intern. student version . , 2013
Copies:  BB WiWi: 11a bwl 402.2/547(9)
 
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4

Marketing research essentials:

McDaniel, Carl D. - 7. ed. . , 2010
Copies:  BB WiWi: 11a bwl 402.2/123
 
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5

Introduction to marketing:

McDaniel, Carl D. - 9. ed., internat. student ed. . , 2008
Copies:  Zentrale:Magazin 03.f.8758
 
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6

Marketing research:

McDaniel, Carl D. - 6. ed., internat. ed . , c2005
Copies:  Zentrale:E02 a bwl 402.2/547(7); Zentrale:Magazin hs 1559
 
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7

Marketing:

Lamb, Charles W. - 7. ed . , 2004
Copies:  Zentrale:E02 a bwl 419 eb/347(7); Zentrale:Magazin hs 1348
 
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8

Marketing research 

the impact of the Internet 
McDaniel, Carl D. ; Gates, Roger H. - 5. ed . , 2002
Copies: Zentrale; BB WiWi;
 
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9

Readings in contemporary marketing:

Johnson, Eugene M. ; House, Ray S. ; McDaniel, Carl D. , [1974]
Copies:  Zentrale:Magazin 02.s.5009
 
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