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Krishna, Aradhna
2
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1
Customer sense
how the 5 senses influence buying behavior
Krishna, Aradhna
- 1. publ. . , 2013
Copies:
Zentrale:E02
a bwl 402.6/223a;
BB WiWi
: 11a bwl 402.6/223
?
2
Sensory marketing
research on the sensuality of products
Krishna, Aradhna
, 2010
Copies:
BB WiWi
: 11a bwl 433/997
1-2
Related subjects
Käuferverhalten. Konsumentenverhalten
Marketing
Verbrauchstheorie. Verbrauchsökonomie
Werbung
