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Kumar, Virender
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1

Marketing research:

Aaker, David A. ; Kumar, V. ; Leone, Robert P.. - 11. ed., internat. student version . , 2013
Copies:  BB WiWi: 11a bwl 402.2/775(11)
 
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2

Marketing research:

Aaker, David A. ; Kumar, V. - 9. ed. . , 2007
Copies:  Zentrale:E02 a bwl 402.2/775(9); Zentrale:E02 a bwl 402.2/775(9)a
 
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3

Marketing research:

Aaker, David A. - 7. ed. . , 2001
Copies:  Zentrale:E02 a bwl 402.2/775(7); Zentrale:E02 a bwl 402.2/775(7)a
 
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4

Marketing research:

Aaker, David A. - 5. ed. . , 1995
Copies:  Zentrale:E02 a bwl 402.2/775(5)
 
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5

Marketing research:

Kumar, V. ; Leone, Robert P. ; Aaker, David A.. - Thirteenth edition . , [2019]
Copies:  TB Nautik 19/0.2 Mar 3 (2021)a
 
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6

Customer engagement marketing:

Harmeling, Colleen M. ; Palmatier, Robert W. ; Kumar, V. , [2018]
Copies:  BB WiWi: 11a bwl 424/883
 
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7

Handbook of research on customer equity in marketing:

Shah, Denish ; Kumar, V. , c 2015
Copies:  BB WiWi: 11a bwl 424/976; TB Nautik 19/3 Kum 2(2015)
 
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8

Managing customers for profit 

strategies to increase profits and build loyalty 
Kumar, V. - 1. ed., 1. print. . , 2008
Copies:  Zentrale:E02 a bwl 424/868; BB WiWi: 11a bwl 424/868a
 
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9

Special issue: Telecommunications forecasting 

International journal of forecasting ; 18.2002,4
Fildes, Robert ; Kumar, V. , 2002
Copies:  Zentrale:Magazin Zs fe 5741-18.2002
 
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