Szmigin, Isabelle
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Understanding the consumer:

Copies:  TB Nautik 24/4 Szm 7 (2003)
 
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3

Globalization and international marketing competition 

, In: 4150 Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 6
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Legends in marketing ; 5
Copies:  TB Nautik 19/0 Kot.VI,1; BB WiWi: 11a bwl 419/400-6
 
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