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Aggarwal, Pankaj
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Seeing the big picture 

, In: Journal of marketing research / American Marketing Association
the effect of height on the level of construal 
Aggarwal, Pankaj. (2015)  1 - p. 120-133
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Mental accounting in consumer-brand relationships:

, In: Consumer-brand relationships / ed. by Susan Fournier ...
Aggarwal, Pankaj. (2012)  - p. 115-133
Copies:  BB WiWi: 11a bwl 424/359
 
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Using relationship norms to understand consumer-brand inter..:

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
Aggarwal, Pankaj. (2009)  - p. 24-42
Copies:  Zentrale:E02 a bwl 485/804
 
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