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Allenby, Greg M
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1

Optimal product design by sequential experiments in high di..:

, In: Management science
Joo, Mingyu ; Thompson, Michael L. ; Allenby, Greg M.. (2019)  7 - p. 3235-3254
Copies: Zentrale;
 
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2

A probit model with structured covariance for similarity ef..:

, In: Journal of marketing research / American Marketing Association
Dotson, Jeffrey P. ; Howell, John R. ; Brazell, Jeff D..... (2018)  1 - p. 35-47
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Valuation of patented product features:

, In: The journal of law & economics / the University of Chicago Law School
Allenby, Greg M. ; Brazell, Jeff D. ; Howell, John R... (2014)  3 - p. 629-663
Copies:  Juridicum: z jur 994/341; Zentrale:Magazin Zs fb 7941
 
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4

Dynamic brand satiation:

, In: Journal of marketing research / American Marketing Association
Hasegawa, Shohei. (2012)  6 - p. 842-853
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Identifying unmet demand:

, In: Marketing science
Chandukala, Sandeep R. ; Edwards, Yancy D.. (2011)  1 - p. 61-73
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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6

The effect of media advertising on brand consideration and ..:

, In: Marketing science
Terui, Nobuhiko ; Ban, Masataka. (2011)  1 - p. 74-91
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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7

Multiple-constraint choice models with corner and interior ..:

, In: Marketing science
Satomura, Takuya. (2011)  3 - p. 481-490
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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8

Bayesian analysis of hierarchical effects:

, In: Marketing science
Chandukala, Sandeep R. ; Dotson, Jeffrey P. ; Brazell, Jeff D... (2011)  1 - p. 123-133
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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9

Investigating the strategic influence of customer and emplo..:

, In: Marketing science
Dotson, Jeffrey P.. (2010)  5 - p. 895-908
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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10

A model for trade-up and change in considered brands:

, In: Marketing science
Allenby, Greg M. ; Garratt, Mark J.. (2010)  1 - p. 40-56
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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11

The importance of modeling temporal dependence of timing an..:

, In: Journal of marketing research / American Marketing Association
Jen, Lichung ; Chou, Chien-heng. (2009)  4 - p. 482-493
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

An integrated model of discrete choice and response time:

, In: Journal of marketing research / American Marketing Association
Otter, Thomas ; Zandt, Trish van. (2008)  5 - p. 593-607
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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13

There is no aggregation bias 

, In: Journal of business & economic statistics
why macro logit models work 
Allenby, Greg M. ; Rossi, Peter E.. (1991)  1 - p. 1-14
Copies: Zentrale;
 
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14

Cross-validation, the Bayes theorem, and small-sample bias:

, In: Journal of business & economic statistics
Allenby, Greg M.. (1990)  2 - p. 171-178
Copies: Zentrale;
 
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15

A unified approach to identifying, estimating and testing d..:

, In: Marketing science
Allenby, Greg M.. (1989)  3 - p. 265-280
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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