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Argo C. K
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The sound of brands:

, In: Journal of marketing / American Marketing Association
Argo, Jennifer J. ; Popa, Monica ; Smith, Malcolm C.. (2010)  4 - p. 97-109
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Positive consumer contagion 

, In: Journal of marketing research / American Marketing Association
responses to attractive others in a retail context 
Argo, Jennifer J. ; Dahl, Darren W.. (2008)  6 - p. 690-701
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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