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Baumann, Chris
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1

Work ethic formed by pedagogical approach: evolution of ins..:

, In: Business ethics in East Asia / edited by Chris Rowley and Ingyu Oh
Baumann, Christoph ; Hamin, Hamin ; Yang, Seung Jung. (2017)  - p. 22-44
Copies:  BB WiWi: 11a bwl 044 5sa/764
 
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2

Assessing ad-spend patterns to predict brand health 

, In: Journal of advertising research / Advertising Research Foundation
a model for advertisers to determine future advertising-bud... 
Mirzaei, Abas ; Gray, David ; Baumann, Christoph.. (2016)  2 - p. 169-182
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

A behavioural long-term based measure to monitor the health..:

, In: The journal of brand management
Mirzaei, Abas ; Winzar, Hume ; Gray, David... (2015)  4 - p. 299-322
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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