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MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
1
Sustainability lessons from the front lines:
, In:Copies:
Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
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Handbook on ethics and marketing / ed. by Alexander Nill
2
Upstream, downstream
, In:toward a new morality of marketing in global supply chains
Copies:
BB WiWi: 11a bwl 419/047
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Journal of marketing / American Marketing Association
3
Corporate social responsibility, customer orientation, and ..:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Sustainability Management / Frank Keuper ... (Hrsg.)
4
Stakeholder-centricity
, In:managing sustainability successfully
Copies:
BB WiWi: 11a bwl 046.4/667
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Management science
5
Corporate social responsibility and competitive advantage
, In:overcoming the trust barrier
Copies: Zentrale;
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6
Reaping relational rewards from corporate social responsibi..
the role of competitive positioning
Copies:
BB WiWi: 11a bwl 485/207-4
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Mainstreaming corporate responsibility / ed. by N. Craig Smith ...
7
Corporate responsibility in marketing:
, In:Copies:
TB Nautik 15/1.0.1 Mai.1
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
8
Building brand relationships through corporate social respo..:
, In:Copies:
Zentrale:E02 a bwl 485/804
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Journal of marketing / American Marketing Association
9
The debate over doing good
, In:corporate social performance, strategic marketing levers, a...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Corporate brand and corporate reputation / ed. by Richard Elliott
10
Doing better at doing good
, In:when, why, and how consumers respond to corporate social in...
Copies:
BB WiWi: 11a bwl 485/712-3
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MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
11
Using corporate social responsibility to win the war for ta..:
, In:Copies:
Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
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Handbook of relationship marketing / Jagdish N. Sheth ..., ed.
12
Relationship marketing in mass markets:
, In:Copies:
BB WiWi: 11a bwl 458/313