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Blattberg, Robert C
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1

Valuing, analyzing, and managing the marketing function usi..:

, In: Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
Blattberg, Robert C. ; Thomas, Jacquelyn S.. (2001)  - p. 302-319
Copies:  TB Nautik 19/3 Iac 8(2001)
 
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2

A micromodeling approach to investigate the adversing-sales..:

, In: Management science
Blattberg, Robert C. ; Jeuland, Abel P.. (1981)  9 - p. 988-1005
Copies: Zentrale;
 
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3

The design of advertising experiments using statistical dec..:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C.. (1979)  2 - p. 191-202
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

A comparison of the stable and student distributions as sta.. 

, In: The journal of business / The Graduate School of Business of the University of Chicago
reply 
Blattberg, Robert C. ; Gonedes, Nicholas J.. (1977)  1 - p. 78-79
Copies:  Zentrale:Magazin Zs fb 9493
 
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5

A comparison of the stable and student distributions as sta.. 

, In: The journal of business / The Graduate School of Business of the University of Chicago
comment 
Praetz, Peter D. ; Blattberg, Robert C. ; Gonedes, Nicholas J.. (1977)  1 - p. 76-77
Copies:  Zentrale:Magazin Zs fb 9493
 
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6

Market segments and stochastic brand choice models:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C.. (1976)  1 - p. 34-45
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

A Bayesian technique to discriminate between stochastic mod..:

, In: Management science
Blattberg, Robert C.. (1975)  6 - p. 682-696
Copies:  Zentrale:Magazin Zs fb 9975
 
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8

A comparison of the stable and student distributions as sta..:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Blattberg, Robert C. ; Gonedes, Nicholas J.. (1974)  2 - p. 244-280
Copies:  Zentrale:Magazin Zs fb 9493
 
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9

Market segmentation using models of multidimensional purcha..:

, In: Journal of marketing / American Marketing Association
Blattberg, Robert C.. (1974)  4 - p. 17-28
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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10

Evaluation of the power of the Durbin-Watson statistic for ..:

, In: The review of economics and statistics / publ. for Harvard University
Blattberg, Robert C.. (1973)  4 - p. 508-515
Copies: Zentrale;
 
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11

An evaluation of the application of minimum Chisquare proce..:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C.. (1973)  4 - p. 421-427
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

A statistical evaluation of transit promotion:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C. ; Stivers, Samuel R.. (1970)  3 - p. 293-299
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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13

Analytical marketing 

, In: Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 2,
Legends in marketing ; 5
Kotler, Philip ; Blattberg, Robert C. ; Coughlan, Anne T... , 2012
Copies:  TB Nautik 19/0 Kot.II,1; BB WiWi: 11a bwl 419/400-2
 
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14

Treating zero brand sales observations in choice model esti.. 

, In: Journal of marketing research / American Marketing Association
consequences and potential remedies 
Briesch, Richard A.. (2008)  5 - p. 618-632
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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15

Database marketing 

analyzing and managing customers  International series in quantitative marketing
Blattberg, Robert C. , 2008
Copies:  Zentrale:E02 a bwl 379.5/430a; Zentrale:E02 a bwl 379.5/430b
 
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