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Byun, Kyung-Ah (Kay)
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The dilution effects of media strategy on brands' copromoti.. 

, In: Journal of advertising research / Advertising Research Foundation
identifying best practices for copromotion media planning 
Byun, Kyung-Ah ; Song, Doori ; Kim, Mikyoung. (2017)  2 - p. 207-226
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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