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Chang, Jun Hyuk
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Updating the Foote, Cone & Belding Grid Revisiting the prod..:

, In: Journal of advertising research / Advertising Research Foundation
Cheong, Hyuk Jun ; Cheong, Yunjae. (2021)  1 - p. 12-29
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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