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Chang, Xingyu
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How cause marketing campaign factors affect attitudes and p.. 

, In: Journal of advertising research / Advertising Research Foundation
choosing the right mix of product and cause types with time... 
Chang, Chun-Tuan ; Tsai, I-Ting ; Chu, Xing-Yu. (2021)  1 - p. 58-77
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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