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Dai, Dong
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The long-term and spillover effects of price promotions on .. 

, In: Management science
evidence from a large randomized experiment on Alibaba 
Zhang, Dennis J. ; Dai, Hengchen ; Dong, Lingxiu.... (2020)  6 - p. 2589-2609
Copies: Zentrale;
 
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2

The value of pop-up stores on retailing platforms 

, In: Management science
evidence from a field experiment with Alibaba 
Zhang, Dennis J. ; Guo, Lifan ; Liu, Xiaofei.... (2019)  11 - p. 5142-5151
Copies: Zentrale;
 
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