Dong, Beibei
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Service quality 

, In: Journal of marketing / American Marketing Association
the impact of frequency, timing, proximity, and sequence of... 
Sivakumar, K.. (2014)  1 - p. 41-58
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

The CRM process and the banking industry 

, In: Advances in banking technology and management / Vadlamani Ravi, [ed.]
insights from the marketing literature 
Raman, Kalyan ; Mantrala, Murali K. ; Krafft, Manfred.. (2008)  - p. 159-185
Copies:  BB WiWi: 11a swl 235/432
 
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