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Ghosh, Raj krishan
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1

Customer acquisition and retention spending 

, In: Journal of marketing research / American Marketing Association
an analytical model and empirical investigation in wireless... 
Min, Sungwook ; Zhang, Xubing ; Kim, Namwoon.. (2016)  5 - p. 728-744
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Managing brand performance 

, In: The journal of brand management
aligning positioning, execution and experience 
Srivastava, Rajendra Krishan ; Thomas, Gregory M.. (2009/10)  7 - p. 465-471
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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3

Brand platforms as strategic investments 

, In: The connected customer / ed. by Stefan Wuyts ...
leveraging customer connections to manage profitability, gr... 
Srivastava, Rajendra Krishan. (2010)  - p. 203-213
Copies:  BB WiWi: 11a bwl 424.2 s/115
 
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4

Marketing strategy and Wall Street 

, In: Journal of marketing / American Marketing Association
nailing down marketing's impact 
Hanssens, Dominique M.. (2009)  6 - p. 115-118
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Financial value of brands in mergers and acquisitions 

, In: Journal of marketing / American Marketing Association
is value in the eye of the beholder? 
Bahadir, S. Cem ; Bharadwaj, Sundar G.. (2008)  6 - p. 49-64
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Composition of Indo-Soviet trade 

, In: Osteuropa / hrsg. von der Deutschen Gesellschaft für Osteuropakunde
some emerging trends 
Srivastava, Rajendra Krishan. (1987)  3 - p. 245-261
Copies:  Zentrale:Magazin Zs fb 4082
 
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7

Determinants of bilateral trade flows:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Srivastava, Rajendra Krishan ; Green, Robert T.. (1986)  4 - p. 623-640
Copies:  Zentrale:Magazin Zs fb 9493
 
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