Goldenberg, Jacob
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1

The evolving social network of marketing scholars:

Goldenberg, Jacob ; Libai, Barak ; Muller, Eitan.
Marketing science.  29 (2010)  3 - p. 561-567 , 2010
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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3

The role of mere closeness 

, In: Journal of marketing / American Marketing Association
how geographic proximity affects social influence 
Meyners, Jannik ; Barrot, Christian ; Becker, Jan U... (2017)  5 - p. 49-66
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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4

Lower connectivity is better 

, In: Journal of marketing research / American Marketing Association
the effects of network structure on redundancy of ideas and... 
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Improving penetration forecasts using social interactions d..:

, In: Management science
Toubia, Olivier ; Garcia, Rosanna. (2014)  12 - p. 3049-3066
Copies: Zentrale;
 
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6

The quest for content 

, In: Journal of marketing research / American Marketing Association
how user-generated links can facilitate online exploration 
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

The evolving social network of marketing scholars:

, In: Marketing science
Libai, Barak ; Goldenberg, Jacob ; Muller, Eitan.. (2010)  3 - p. 561-567
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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9

Social connectivity, opinion leadership, and diffusion:

, In: The connected customer / ed. by Stefan Wuyts ...
Goldenberg, Jacob. (2010)  - p. 283-305
Copies:  BB WiWi: 11a bwl 424.2 s/115
 
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10

The role of hubs in the adoption process:

, In: Journal of marketing / American Marketing Association
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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11

Zooming in 

, In: Marketing science
self-emergence of movements in new product growth 
Goldenberg, Jacob ; Lowengart, Oded ; Shapira, Daniel. (2009)  2 - p. 274-292
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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