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González-Romo, Z
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Consumer-brand relationships within the luxury cosmetic dom..:

, In: The journal of brand management
Hodge, April Charlotte ; González Romo, Zahaira ; García Medina, Irene.. (2015)  8 - p. 631-657
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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A study of the impact of social networking communities on t..:

, In: Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
Macdonald, Lynsey E. ; Medina, Irene García ; Romo, Zahaira F. González. (2016)  - p. 193-218
Copies:  BB WiWi: 11a vwl 100.1/221
 
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